Written by admin on May 15th, 2008 | Filed under:
Directories,
SEO
Many in the SEO world have long questioned the neccessity of re-writing dynamic URLs - those that pull content from databases - into static URLs that appear to end with a finite .php/.asp/.html/etc. A dynamic URL is often criticized by search optimizers because of the difficulties search engines have had indexing and reading them in the past.Currently, however, Yahoo!, MSN, Google & Teoma all have dynamic pages in their index and in the top search results for many different searches. It would seem the issue with search engines has dissipated. However, the usability issue of dynamic URLs still exists. From a user perspective a URL in the form of - http://www.site.com/page.html is considerably friendlier than a URL written as http://www.site.com/page.php?ID=2&TAGformat=945bb399ls3.
No matter if it’s posting the URL to a website, sending it in an email, or writing it on a notepad for later, the dynamic URL is something that is distinctly unfriendly for users. The advantages of mod_rewrite and other tools that allow for the conversion of dynamic URLs into static ones may be lessened by the new abilities of the search engines, but they are not altogether gone.
Written by admin on May 15th, 2008 | Filed under:
Directories,
Search Engines
The great advantage of a sitemap (for SEO purposes) comes from its ability to reduce the number of links that must be followed in order to reach all pages on a site. Sitemaps have a unique ability to garner the attention of search engine spiders and crawlers - making for much faster indexing, and thus, faster rankings.
The boost provided by sitemaps hasn’t been measured in full, but many SEOs suspect that bots may have an innate ability and preference for spidering sitemaps. Several rules govern the construction and maintenance of sitemaps to achieve optimal benefits:
- Make sure your sitemap is linked to by every page on the site (this ensures even distribution and increases the frequency of spidering.
- Don’t have more than 200 links on a sitemap page. In Google’s ancient recommendations page, this number is 100, but reports from around the SEO community indicate there is no detriment to having up to 200 links on the page.
- Try to refrain from external linking on the sitemap page. For both users and spiders, the sitemap has an established purpose as the index of your website’s own pages. Externally linking is a detractor.
Written by admin on Jan 14th, 2008 | Filed under:
Directories
When it comes to bidding directories there are a couple different strategies that people submitting there pursue.
There are those people that search out bidding directories for the benefit of being able to control where their link is placed through the bidding process. They want to be able to bid the placement of their link up to the top of their respective category or even on to the front page. This ensures their link exposure on the page that receives the most traffic for that directory.
Going for the opportunity to to place your bid on the first page for traffic reasons can turn into an expensive proposition. Depending on the directory that first initial bid to get there can be expensive and what usually ensues is a bidding war to stay on that page. There are submitters that feel the boost in traffic is worth the expense and in some cases they are correct. Then there are others that just don’t want to be involved in an ongoing bidding war for position.
This situation causes some people to take another tactic with bidding directory submission. Rather than going for the front page they will look at the minimum bid and increase that minimum bid by one dollar or even fifty cents.
There are numerous sites that will make submissions to bidding directories for only the minimum amount. By bidding one dollar over that minimum amount you get much better positioning of your link within the category. In categories that have many links it can be the difference between being on page 8 and being on page 2. This can make an enormous difference in the value of that link. One that is absolutely worth the price of an extra dollar at the time of submission.
A last option for those people looking for traffic exposure for their website does not even involve bidding directories and the threat of having your link moved down by another website out bidding you. It involves traditional general web directories that have a modification (by Forplex) to their directory that allows for a site of the day to be featured on the first page of the directory.
This feature allows for highly customized exposure to traffic and is not subject to a bidding process. You simply reserve the space for a series of days throughout the month. Typically it requires that you have a regular or featured listing on that directory prior to reserving that space, but in cases where you are looking for a boost in traffic to your site this is a great and less expensive solution for you.
source: authoritydirectory.com
Written by admin on Dec 28th, 2007 | Filed under:
Directories
Those webmasters searching to gain an edge on their competition are looking for ways to rank in search engines. A couple of the more popular ways of increasing your search results are by submitting your website for inclusion in Quality Directories and writing and submitting articles related to you niche. Here are a few rules for submitting your content.
The main benefits you receive when submitting your website to Quality Directories for review are traffic from the directory and a back link that will help your website rank higher in relevant search results. The general rule is that the more quality and relevant links you have, the higher you will climb in search engine results for relevant searches.
The first thing that you need to do prior to submitting your website for review in Quality Directories is to create the submission information. That means anchor text, keywords and site description.
The anchor text that you choose should contain varied keywords that you are targeting to increase search engine rankings with. Come up with many variations of anchor text to be used for different submissions. The text should be relevant to the site and not be too long or it may be considered keyword stuffing and be declined or altered by the Directory.
Your site description should be anywhere from 150 – 450 characters long. Do not use hype or make it sound like an advertisement. Just make it a nice description of your site. Make sure that you use proper grammar when writing it.
For keywords take five of the most important keywords you are targeting and place them here separated by a comma. Some directories may not provide a space for this and whether they do or not is really not all that important.
Article directories can also benefit your directory with link building. Some article directories will allow up to3 hyper links back to your site from the resource box from every article you submit. Often they will also allow for deep linking to pages within your site. The article itself will create content for the back link that is relevant to your website.
There are a few guidelines that you should follow when submitting articles to article directories. First just make sure your article is not already published there. Then make sure there are no spelling or grammatical errors in your article. Fill out all the fields for the article submission when you submit it and select the most relevant category for your articles content.
By using these tips for submission you should be able to use these methods successfully for your link building campaign. They can guide you in the process to increase your acceptance rate with directory and article submissions. As your submissions to quality directories and article websites are accepted, indexed and your link count rises you will see that your search engine results are going to rise proportionally.
Link building is not a quick process, but a prolonged and ongoing process. By staying on task you will be able to attain your goals with a consistent, hard approach.
Written by admin on Dec 28th, 2007 | Filed under:
Directories
A company that publishes Yellow Pages phone directories has moved into the real estate market.
YellowPages Corp. said Tuesday it is introducing online real estate directories for several major metropolitan cities and states, including Oregon. The directories allow users to search more than a dozen categories, including agents, appraisers, title companies and relocation services.
The directories can be accessed via oregonrealestateyellowpages.com.
The Los Angeles-based company also said it and several subsidiaries will donate 15 percent of their net proceeds to charitable groups such as the American Red Cross and American Cancer Society.
Written by admin on Dec 28th, 2007 | Filed under:
Directories
As an important and increasingly popular source of business information, local online directories provide businesses with an opportunity to further expand their presence, message and offerings throughout the Web.
To help ensure you are capitalizing on another avenue of potential revenue generation, here are a few questions that you should be asking yourself:
Is your business currently listed in local directories?
Although you may not have submitted your business to directories such as Google Local, Yahoo Local, Live Maps or Ask City (as well as others), that doesn’t mean that it’s not listed. These directories pull information from a variety of sources, some more trusted than others, and then present that information to trustful users.
Are your listings accurate?
Once you have confirmed whether your business is listed, you should ensure that all of the information is accurate and up-to-date. Because these directories pull information from a range of sources, users may be served inaccurate information, such as the wrong address, phone number, etc.
Are your listings verified?
Regardless of whether your information is accurate, you should verify all of your business listings in local directories. If a part of your listing is inaccurate, verifying your ownership will allow you to correct any flaws. If your information is accurate, verifying ownership will help to ensure that it remains that way.
One of the issues that local directories are currently dealing with is the proliferation of spam and inaccurate data. While many have safeguards in place to help ensure the accuracy of data (and are continually working to enhance these safeguards), it currently remains a large problem.
Business information submitted following ownership verification will take precedence over that which is pulled from outside sources, guaranteeing that users and potential customers will be presented with the information that you want to present.
There are other, more intricate processes involved in making sure your business receives the maximum amount of benefit from local directory listings, those which involve endeavors both on and off of your website. These, however, are the first steps which should be taken to ensure that those who are seeking out your products and services via these channels, find the accurate information they’re looking for.
Written by admin on Dec 15th, 2007 | Filed under:
Directories
